Start making big differences to your business
The keys to moving the needle in your business are generating leads consistently and being able to convert visitors into customers. This is where these two practical solutions come in
Why is SEO so popular? What does it have to do with businesses?
What is SEO?
Search engines, like Google and Bing, are the libraries of the internet. Their systems collect information from every website, to help people find exactly what they're looking for.
Search Engine Optimization is the process of improving your website's position on the search result, to make it easier for people to find your website, your business online.
Every search engine has their own algorithms to figure out the best results for users.
The key to higher rankings is making sure your website has the ingredients that search engine needs for their recipe.
E.g. Optimized page title, heading tags, content, page load speed, internal links, backlinks, etc.
Why SEO matters to business growth
We don't want to be biased in our statements talking good about SEO. But here's the fact, this marketing form has been spent heavily by industries in the US.
Let's take a look at the chart below showing how much SEO spending the US in the presented period.
Our industry would not make $70B+ if everyone's just wasting their money right? SEO does work and it's extremely effective for any business.
SEO brings large amounts of quality traffic
- Research showing average Click-through Rates by position in Google's search results pages, has provided an insight into the value of being in the top 3 positions.
1st position with CTR 35%. 2nd - 15%. 3rd - 10%. That's nearly 60% clicks belong to top 3 results.
Imagine if your website stands as the 1st result for a keyword with 1,000 search volume. You're going to get an additional 350 online visitors/month on the website.
- What's more, people searching for your targeted terms are usually aware of what they're looking for.
So it's certainly warm traffic and there're chances they will be your customers as long as your site's content satisfies their needs.
SEO is beneficial for the brand awareness & credibility
- The more frequently your site presences up for many search terms, the more users will notice your brand and naturally remember it.
- Talking about user psychology, when someone's using any search engine, he/she already set up their firm belief in its reliability. Unconciously, the user does trust the results come out.
And search engines, especially Google, are getting better everyday. Your brand credibility is going to increase much higher for being recommended in the top results.
Interested in getting more customers? Let's implement SEO
Let us take care of your SEO campaign
We get constant results for clients
There're no guarantees in SEO and we don't want to overpromise anything. But we like to let the results speak for ourselves.
Our transparent SEO process
To get the most results out of Google, you need a professional SEO focused agency. OSTELLAR build campaigns based on an SEO framework that is proven to get results. If you like to take a shot working with us, we will put your business in the best position to grow and scale up.